The Loyalty Effect is a book by Fred Reichheld of the consulting firm Bain & Company, and the book’s title is also sometimes used to refer to the broader. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Front Cover. Frederick F. Reichheld. Harvard Business School Press, In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based The Loyalty Effect will provide your company with an effective approach to.

Author: Kinris Mot
Country: Italy
Language: English (Spanish)
Genre: Medical
Published (Last): 4 July 2005
Pages: 473
PDF File Size: 11.26 Mb
ePub File Size: 14.22 Mb
ISBN: 277-1-31185-475-2
Downloads: 70254
Price: Free* [*Free Regsitration Required]
Uploader: Tojat

Trivia About The Loyalty Effec He describes the key business philosophies that underlie the remarkable results of these loyalty leaders.

His startling conclusions show how even a small improvement in freeerick retention can double profits for your company. I skimmed this because much of the content wasn’t relevant to my business. May 23, Stacy rated it really liked it. Refresh and try again.

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Clearly, more loyalty is better. Open Preview See a Problem? This reivhheld a great little short and to the point guide on learning how to build a long lasting business Oct 06, Teresa rated it really liked it. Reichheld No preview available – This book provides some basics on metrics and taking action–but don’t treat it as a bible!! This book turns that illogic on its ears.


Reichheld makes the powerful economic case for loyalty – and takes you through the numbers to prove it.

MeyerNatalie J. Precursor to “The Ultimate Question. References to this book Commitment in the Workplace: The book talked about how to attract the right customers and how to effct them. File this in “books I hope my business competitors don’t read.

The Loyalty Effect (book) – Wikipedia

He makes a powerful economic case for loyalty-and takes you through the reichhsld to prove it. What can we do to earn their loyalty? Zaun rated it really liked it Jan 07, The book took a few Allen Limited preview – Goodreads helps you keep track of books you want to read. Fundamentally, it is a culture of loyalty that must be fostered within the business.

Faten Fouad rated it really liked it Dec 29, To ask logalty readers questions about The Loyalty Effectplease sign up. But so is quality. Fred Reichheld’s national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak The business world seems to have given up on loyalty: Veru Dr rated it it was amazing Feb 17, In many industries, loyalty explains loyalfy differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage.


Hoangviet rated it it was amazing Jan 22, ReichheldFrederick F. Lists with This Book. It also discussed how having loyal employees and even investors will help the business.

The best, most profitable employers are those that inspire loyalty among three constituencies: He attempts to demonstrate the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. Adam rated it liked it Apr 06, CookeKevin Morgan No preview available – Mar 27, Janet rated it it was amazing Shelves: The book analytically demonstrates the cost benefit of building customer loyalty.

A significant quote from the book: It’s not only about increasing the loyalty of customers; much of the book is about increasing the loyalty of employees and partners vendors, investors, etc.